Privacy Policy

1. Introduction

Welcome to the mobile application operated by PEOPLE FIRST MEDIA LLP ("Company," "we," "our," or "us"). We respect your privacy and are committed to protecting it through our compliance with this Privacy Policy.

This Privacy Policy explains how we collect, use, and safeguard information when you use our mobile application (the "App"). Our App is designed to prioritize your privacy; therefore, we do not collect personally identifiable information (PII) such as your name, email address, or phone number.

By downloading, installing, or using the App, you consent to the data practices described in this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not use the App.

2. Information We Do Not Collect (No PII)

We believe in a frictionless, privacy-first experience. To achieve this:

• No Traditional Registration: We do not require you to register with an email address, phone number, or social media account (e.g., Google or Apple Sign-In).
• No Personal Data: We do not collect, store, or request personal data such as your real name, physical address, email, contacts, or financial information.

3. Information We Collect

While we do not collect personal data, we do collect certain non-personally identifiable technical and behavioral data to ensure the App functions correctly and to improve user experience.

• Anonymous Guest Login & Session Tracking: When you open the App, you are silently and automatically signed in as a "Guest" via Firebase Authentication. Firebase assigns a randomly generated, unique User ID (UID) to your specific app installation. This UID allows us to maintain your session and preferences locally but is never linked to your real identity.
• Usage Data & Analytics: We use Firebase Analytics to track how users interact with the App. This includes logging events such as screen views, and specific actions like swiping or tapping on cards. This helps us understand what content is popular and how to improve the App's interface.
• Device Information & Crashlytics: To ensure smooth operation and deliver necessary updates, we collect basic device data using standard Firebase SDKs and device-info packages. This includes your device model, Operating System (OS) version, and the current version of the App you have installed. We use this data strictly to manage App updates (e.g., forcing an update if your version is outdated) and to log crash reports so we can fix bugs quickly.

4. How We Use Your Information

Any non-PII data collected is used exclusively for internal purposes, which include:

• Facilitating seamless, anonymous access to the App.
• Analyzing user behavior and content interaction to improve our services.
• Detecting, diagnosing, and resolving technical issues, bugs, and app crashes.
• Prompting users to update the App when critical improvements or fixes are available.

5. Third-Party Services

To power our App's backend and analytics, we use third-party services provided by Google. These services have their own privacy policies governing how they process data on our behalf:

• Firebase Authentication: Used for secure, anonymous guest logins.
• Google Analytics for Firebase: Used for tracking user interaction and app usage without identifying individual users.
• Firebase Crashlytics: Used for monitoring app stability and tracking software errors.

We do not sell, trade, or rent any of your anonymous data to third-party marketing companies.

6. Data Security

We adopt appropriate data collection, storage, and processing practices and security measures to protect against unauthorized access, alteration, disclosure, or destruction of the data stored on the App. While we strive to use commercially acceptable means to protect your anonymous data, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

7. Changes to This Privacy Policy

We may update our Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any changes by posting the new Privacy Policy within the App or on this page. You are advised to review this Privacy Policy periodically for any changes. Your continued use of the App following the posting of changes constitutes your acceptance of those changes.

8. Contact Us

If you have any questions, concerns, or queries regarding this Privacy Policy or our app practices, please reach out to us at: